Article By Robbie Clark @ Southsider Magazine
On a busy day in early April, as the line to the counter started to backup down the arcade’s hallway, Caudill, in an ever-present flat cap, was taking the time to speak with people waiting to order, check on some tables, and even get his picture taken with some customers who had reached the upper level in the deli’s loyalty program. If a customer buys 10 sandwiches, and keeps track of their card, the 11th is on the house. At first, the used cards would be displayed on the walls, but wall space filled up quickly. To conserve space, they said for those loyal customers who filled up three cards, they would get their framed photo, with Caudill, mounted on the wall. Now, after all the walls have been festooned with used cards and photos, a digital photo screen displays slideshows of the most recent faithful eaters.
Caudill, who employees his two sons, Jayson and Jeff, in the deli and in the cheese spread operations of the business, says that customer interaction, and definitely appreciation, is just as important as the food.
“That’s one thing I tried to instill in my boys – you want to treat people the way you would want to be treated. They want to know you, you want to know them,” Caudill said. “The ones that don’t want to know us, they aren’t going to be our customers anyway.” Read the full article at Southsider Magazine: southsidermagazine.com